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What is SEO - Search Engine Optimization

All about Search engine optimization (SEO)

You have probably heard about SEO or maybe you've even seen it mentioned somewhere online before, but you probably don't have a clear idea of what it is, what it does, and just how useful it can be for you and your business. To put it into simple terms, search engine optimization (SEO) is the entire process of increasing the quality and volume of traffic to a specific website from search engines, such as Google, Yahoo!, MSN, etc. The process uses aims to create an increase of traffic through the use of natural search results, sometimes known as algorithmic or organic results. In most cases, the higher up on the page that a website appears, the most visitors it will receive.

For example, when you go to Google and do a search, you probably click the first or second website that is given in the query of results. And you're definitely not alone in this practice, which is why websites that are listed near the top of the list are the ones that often get the most visitors. However, SEO also targets different types of searches such as a local search, an image search, and other specific searches. Using SEO helps to ensure that your website will get proper web presence. SEO is a very common Internet marketing strategy in today's world. The practice examines exactly how search engines work and what phrases and keywords people are searching for. When it comes to optimizing a website, there is a need to edit the HTML coding as well as the website content so that it is continuously relevant and contains certain keywords that are sure to bring traffic. It's also important to remove any barriers that may exist that may hinder the search engine's indexing activities.

Sometimes you will also see SEO written out to mean search engine optimizers, which is a term that has been coined by various consultants who work on optimization projects in-house. These optimizers often offer SEO as a stand-alone service or sometimes as a part of a broader marketing campaign. For example, an optimizer may incorporation website design and SEO services into one package simply because SEO often requires changes to the HTML coding, which is something that a website designer would be in charge of doing. You may also know the phrase search engine friendly, which describes web content such as menus, website designs, shopping carts, and content management systems that are simple to optimize.

Along with common SEO practices, there are also different techniques such as Spamdexing and black hat SEO that can be used. These practices involve the use of link farms and keyword stuffing. Both of these techniques degrade the user-experience as well as the relevance of search results given by search engines. Often times search engines seek out these websites and use techniques to remove them from their listings.

Here at Las Vegas Web Solution, we offer quality Search Engine Optimization Service for your new or existing web site.